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Adidas Terminates Partnership with Kanye West Following Offensive Comments 

Portland, Oregon – October 2022 –  

Adidas has officially severed its partnership with Kanye West due to his recent offensive remarks targeting the Jewish community. This decision reflects the company's commitment to promoting inclusivity and respect. 

The comments made by West are not aligned with Adidas's values, and the company aims to maintain a supportive environment for all. This termination will take effect immediately, and further details will be communicated as necessary. 

Adidas CEO, Kasper Rørsted, said: “We're extremely disappointed by Kanye’s remarks. At Adidas, we take a strong stand against anti-Semitism and any form of hate speech. Ending our partnership with Kanye is a necessary step to uphold the values that our brand represents.” 

Adidas will continue to work with its partners to ensure a smooth transition and maintain our commitment to delivering high-quality products and experiences. We’re dedicated to promoting a positive and inclusive environment within our company and for our customers. 

Esther Njoroge

Public Relations Specialist

Adidas

esthernjorogebusiness@gmail.com