PR Related Projects
Compiled below is Esther Njoroge's various Public Relations projects she has created academically during her time at Howard University and recreationally. Enjoy!
A portfolio project envisioning Coach’s 2026 strategy, demonstrating how intentional visibility and curated editorial moments preserve prestige, engage the 22–25 audience, and reinforce the brand’s luxury positioning.
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Developed for Advanced Public Relations Writing course at Howard University, this campaign challenged Gucci’s ongoing tension between exclusivity and mass visibility.
Through a series of PR deliverables, including a feature story, op-ed, advocacy ad, and 5-minute speech, Esther proposed strategic solutions to reframe Gucci’s brand narrative in the U.S. market. From limiting celebrity partnerships to elevating in-store experiences, each piece was crafted to protect Gucci’s legacy while driving modern cultural relevance.
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As part of GENESIS Models, the first and only exclusive urban modeling organization at Howard University, I extend my work beyond the runway by integrating performance and movement into fashion storytelling.
The GENESIS Models Heeled Dance Clinic recap video captured on TikTok, highlights how I use choreography to explore confidence, femininity, and brand expression. This project reflects my ability to merge fashion with digital culture, creating engaging content that resonates with Gen Z audiences and elevates the visual identity of the brands I represent.
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Created as a key component contributing to my final project for Advanced Public Relations Writing.
This tri-fold pamphlet outlines strategic insights addressing Gucci’s challenge of balancing exclusivity with broader appeal. It visually communicates campaign highlights aimed at preserving Gucci’s luxury identity while connecting with a culturally engaged audience.
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For her Strategic Communications course at Howard University, Esther developed a comprehensive communication plan for a mock client, the Fashion Initiative Agency.
The project focused on crafting clear brand messaging, identifying target audiences, and designing multi-channel strategies to strengthen the agency’s presence and influence within the fashion industry.
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As my final project for Principles of Persuasion at Howard University, I created a mock campaign for Fashion Initiative Agency.
This campaign centers on promoting sustainable fashion through strategic messaging and multi-channel outreach, encouraging consumers to shift toward more eco-conscious choices.
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​For this video, I leaned into the trending format “your sign to…”, structuring it without dialogue and letting the music carry the vibe. I chose “(It Goes Like) Nanana” by Peggy Gou as the audio because of its upbeat, summer-night energy, which paired perfectly with the atmosphere of being on a boat.
The video pacing was subtle, with quick cuts and transitions, designed to keep the viewer engaged and make them feel like they were experiencing the moment in real time. The absence of talking allowed the visuals and music to take full focus, giving the content a cinematic, aspirational quality while still aligning with the trend.
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Fenty After Hours is a campaign that celebrates the shift from polished day looks to bold nightlife glam. Using glow-in-the-dark makeup, digital experiences, and real stories, it redefines beauty as 24/7 confidence. Through strategic launches and immersive events, it positions Fenty as the brand for those who own every hour, effortlessly and unapologetically.​
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Showcasing seamless day-to-night transformations, the Fenty After Hours Instagram feed features bold makeup reveals, “clock out” transitions, and authentic editorial moments Fenty consumers can relate to, all celebrating fearless self-expression.
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An exclusive evening where bold beauty meets electric energy. Experience glow-in-the-dark makeup, live DJs, and immersive moments that transform your look from office chic to after-hours fierce.
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A visual journey from muted daytime polish to vibrant neon energy. Colors, lighting, and textures shift to mirror the seamless transition from office hours to after hours. Embodying the tangible feelings of emergence, igniting, and transformation.
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Created for a Foundations of Communications Design course at Howard University, this mood board visualizes a fictional luxury haircare brand, Inunction, designed for people with coarse hair textures.
Esther envisioned Inunction as a celebration of Black beauty — merging Afro-Fusion artistry with '90s Black-American cultural aesthetics. Deep color swatches were chosen to enhance darker skin tones and convey richness, pride, and presence. The brand is positioned not just as a product, but as a tool of empowerment and self-preservation in a world that often marginalizes textured hair.
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Created for a Foundations of Communications Design course at Howard University, this project tasked students with designing a social media asset for a podcast of their choice.
Esther selected the Pressed Podcast by BBC Sounds UK, a dynamic show hosted by Mariam Musa and Adeola Patronne, that explores pop culture, womanhood, adulthood, and Afro-diasporic identity with humor and honesty. The Instagram design reflects the podcast’s bold, Gen Z energy and its signature balance of real talk and listener connection.
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For this video, I leaned into the vibe-based content style that thrives on TikTok, where the music sets the tone instead of narration. I chose Asake’s Fuji Vibe inspired sound as the audio because it naturally carries rhythm and movement, making the video feel energetic yet effortless.
Rather than talking through each step, I let the beat guide the pacing of my edits, matching transitions in my makeup routine to the flow of the song. This approach allowed me to showcase the transformation visually, while keeping the focus on the artistry and the mood. The choice of audio created cultural resonance and added personality without words, proving how music-driven edits can keep viewers engaged and inspired.
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As part of a Foundations of Communications Design course at Howard University, students were asked to design a five-part corporate branding package to demonstrate the importance of visual consistency in public relations.
Esther chose the National Museum of African American History & Culture, creating a custom identity system that included business cards.
The featured business card showcases a clean, modern aesthetic rooted in cultural depth, reflecting the museum’s legacy and presence.
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Created for a Foundations of Communications Design course at Howard University, this project challenged students to develop a five-part corporate branding package, emphasizing brand identity and visual consistency in public-facing materials.
Esther chose the National Museum of African American History & Culture, designing elements including business cards and letterhead.
This featured piece is a custom letterhead design, reflecting the museum’s cultural significance through clean lines and thoughtful visual storytelling.
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